Among the subjects that have been the focus of the event we can find the 4th Industrial Revolution, the future services providers, the network, the digital consumer, tech in society, content & media, applied AI and innovation. “This has been another successful Mobile World Congress from all points of view”, has claimed the GSMA’s CEO, John Hoffman. “Our objective is not necessarily having the most important event: we look for attracting the suitable audience and offering a high-quality experience in all the event aspects, the conferences, the exhibition and many other programs and events of the Mobile World Congress”, explained Hoffman.
DOMINION hasn’t missed the meeting together with Dominion Commercial, who attended in order to discover the sector’s news, among which stood out the 5G technology and the new launch of the Samsung Galaxy S9. Regarding the last one, it’s a good example of the trend of incorporating 18:9 screens or the tendency of following the iPhone X’s steps by adding the well-known ‘notch’ at the top of the phone.
Regarding the 5G tech, it has gained special importance, because if in previous editions of the exhibition it looked like something that was going to arrive but not yet and wasn’t totally developed, nowadays several operators have shown their plans of implementing this tech as soon as possible. Among the benefits we can find its higher capacity (it’s 100 times superior than the 4G network, as well as it works with less energy consumption and lower latency – less time needed in order to communicate the server and the device we want to connect to the Internet). Besides, it should be pointed out as a general trend the progressive disappearance of the jack, as well as the incorporation of the Artificial Intelligence to the devices.
Regarding the brands that have presented important news we can find Nokia, who has returned to the retro phones (they have bet again on the nostalgia with the Nokia 8110, a classic mobile from 1998 that returns renewed twenty years after); Sony, who incorporates very powerful cameras (Xperia ZX2 and XZ2 Compact, with screens without edges and in 18:9); ZTE, who has presented a phone with two screens (Axon , a foldable mobile with two 5,2 inches screens that when opening allows you to use both panels as if it was only one bigger screen) or Nubia, whose new battery lasts up to two days (the model Nubia N3 has an autonomy of 5,000 mAh that would allow being up to 48 hours without charging the phone). And all this without mentioning the tablets that Huawei has launched, as, for example, the Huawei MediaPad M5; a tablet that arrives in an 8,4 or 10,8 inches size, with a high screen and sound quality that makes them perfect for multimedia purposes.
Finally, among the new arrivals that have been seen in the exhibition we can highlight the mobiles for elderly people like Doro (Doro 8025 and Doro 7060, simple smartphone mobiles that work with Android and also incorporate an emergency bottom); the new FitBit Ionic Adidas edition (with different and breathable straps that connect directly with the Adidas Train app) and the Phonekid, the Smartphone for kids (it includes a parental control service). And all this surrounded by endless mobile phones and tablets presentations from all brands.